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digital experiences

Putting People First in Digital Experiences: Unlock the Power of Data and Design

Summary: This blog post discusses the importance of designing digital experiences with the user in mind. With the rise of cutting edge technologies such as artificial intelligence, reality and virtual reality is beginning to blur the lines between our digital and real worlds. Integrating data science with service design is crucial for developing digital experiences…

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Branding is ImportantBut the Real Showstopper is User Experience

Branding is Important. But the Real Showstopper is User Experience

Analyzing cinema chain rebranding Over the last few weeks, there has been a sizzling discussion about the rebranding of a local Puerto Rican cinema chain after years of sticking to its logo. Caribbean Cinemas' new brand has been receiving criticism by some as representing monotone minimalism, lack of creativity, inaccurate representation of their brand values,…

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Setting Sail Into 2022: The Year of Human-Centric Everything

Setting Sail Into 2022 Digital Transformation Focus Will Shift From Digital Tools to the People Using Them  It’s that time of year when industry pundits and organizations begin talking about what’s in store for the new year. They discuss the emerging trends and prognosticate about the future. Yet, while trends come and go, what we…

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Design Thinking: The First Step to True Digital Transformation

Design Thinking: The First Step to True Digital Transformation

“Too much emphasis on digital can steer the conversation in a dangerous direction, because when it comes to digital transformation and design thinking, digital is not the answer; transformation is.” This is a line from research scientist, George Westerman that got me thinking and resulted in an article I wrote for CMS Wire. The true…

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Best Practices for Digital Transformation

Best Practices for Addressing Digital Transformation Challenges

One of the most popular IT – and business – goals today is to achieve digital transformation. Everyone’s talking about it, but how many organizations are actually doing it? How have the overcome challenges in the digital transformation process? As with many buzzwords, maybe it has become a catch-all phrase encompassing all kinds of digital…

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