SAN JUAN, Puerto Rico —Sep 1, 2020 — Wovenware, a nearshore provider of AI and digital transformation solutions, today announced that is has created the Wovenware Design Experience Lab to formalize its focus on human-centered design as a core part of its AI and digital transformation services. It also announced that Dana Montenegro has joined the company’s senior management team as Chief Design Officer. Dana will integrate his extensive experience in design thinking with Wovenware’s proven technology expertise to provide customers with the full lifecycle of services – from design and innovation to development and deployment.
“At Wovenware, we’ve always been committed to building things right, but before we build something right, we need to make sure we design the right thing,” said Christian González, Wovenware’s CEO . “Bringing a design-driven approach to each digital transformation project we initiate is increasingly becoming the critical component to successful tech adoption, and Dana’s vast expertise will help us bring this focus on design thinking to our deep bench of tech talent and business acumen.”
Before joining Wovenware Dana co-founded SeriouslyCreative, a highly successful innovation, strategy, and experience design firm, which continues to operate from headquarters in Puerto Rico. Prior to that he was design director for FJORD, the popular design and innovation studio within Accenture in Washington D.C., where he worked to bring strategy, service design and creative leadership to its studio engagements. He was responsible for ensuring quality and innovation across a wide variety of civic challenges. Prior to this position with FJORD, Dana was a service design lead for the studio, where he led transformation projects that reimagined how federal health, civilian, public safety and revenue agencies deliver better services to their customers. Earlier in his career, he held positions with Red Bull, most recently as Driver of Culture, Innovation & Inspiration. Dana received a bachelor’s degree from American University, in the School of International Service.
The Wovenware Design Experience Lab combines design thinking with Agile and Lean methodologies, as well as creative problem solving, storytelling, and business discipline to help customers identify their unique business challenges and ensure that the digital transformation technologies that Wovenware develops for them are designed to specifically address those challenges. The company’s Design Experience team will be integrated with multidisciplinary project teams comprised of project managers, software engineers, data architects, data scientists and others, to collaboratively craft digital experiences for customers.
“Companies are quickly realizing that in order to affect change, we need to start with humans. This means engaging customers, stakeholders and employees to truly understand their pain points, wants and needs and turn them into opportunities that leverage technology as an experience,” said Dana Montenegro. “I’m excited to join the Wovenware team because of its commitment to putting customer needs at the center of its focus. Instead of simply collecting data, design thinking believes that we learn through empathy – talking to people across all disciplines and all stakeholders and hearing how they work, what they do and what’s important to them. We then apply digital expertise delivered through seamless experiences to address those needs.”
As a design-driven firm, Wovenware delivers customized AI and other digital transformation solutions that create measurable value for customers. Through its nearshore capabilities, the company has become the partner of choice for organizations needing to re-engineer their systems and processes to increase profitability, boost user experience and seize new market opportunities. Wovenware leverages a multidisciplinary team of world-class experience designers, software engineers and data scientists to create solutions for cloud transformation, advanced AI innovation and application modernization. Headquartered in Puerto Rico, Wovenware partners with customers across North America and around the world.
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