We have previously discussed what content marketing is and how it is the new way to market your company. This is true, whether you are an insurance company, a software development firm or a doctor in private practice. Don’t listen to us; search and read the experts in the matter. A lot of new companies are emerging in the marketplace specifically tackling content marketing initiatives. Eg. HubSpot, Marketo, InfusionSoft, and many others. These companies have seen exponential growth due to the fact that their clients are seeing the results of monitoring and adapting content to their visitors’ interests. That said, we list the three important things that based on our experience you can do to have a successful content marketing strategy.
- Start! – Many companies suffer from ‘analysis paralysis’ when it comes to content marketing. Yes! It’s that simple, starting is the most important thing you can do with your content marketing strategy. Once you start creating content, you will notice that it is easier than expected.
- Provide valuable content – This sounds counter-intuitive. You probably ask, “Why would I give my product / service away?” This is madness, you say. But if you don’t provide valuable information to your potential clients, your competitors will. It’s that simple. Anyone with decent Internet research skills can find whatever they need through the web. So, make sure you are ‘searchable’ and ‘findable’. And, in case a client can’t find the needed information on the web, GREAT, this means your competitors are behind… That’s a great incentive to start now! In this case, you have a better chance of becoming the leading source of information to potential clients.
- Post on a regular basis – This is where marketing requires commitment. Posting once a month won’t get many people interested in your company. People want to be kept up-to-date with the trends in the market. They want to make sure you are on top of your game, because they want to make sure they are on top of their game as well. Posting regularly will let them know that you are what you say you are.
Clients today will find whatever they need online. Make sure they find you and not your competitor. Start publishing valuable content on a regular basis and client visits to your website will definitely grow. Once they visit, you will have an opportunity to interact with them in a meaningful way. After you establish this engagement with the potential client, you will be several steps closer to them and closing the sale… and closing the sale is what business is all about.
Tell us: What’s stopping you from starting your content marketing initiatives today?
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